Digital Twin From the Owner's Perspective - AUGI Con 2024 Video

A few weeks ago, I was honored to be one of the few speakers chosen to present at the first ever AUGI Con 2024.

There were so many great questions and discussions from the attendees. 

The recording of that presentation is now live!

AUGI Con 2024 area - Digital Twin from the Owner's Perspective video

You do need to be registered as a member at AUGI.com first, and then the AUGI Community (available desktop and in an app) which will be checked against your AUGI membership (there is a free membership level available, so there is no cost involved). 

I was worried about going over on time and talked pretty fast, so it's probably only about a 30 minute presentation, with about 15 minutes of Q&A. (If this presentation sounds familiar outside of AUGI, I gave a very similar talk at AECTechCon here in St. Louis the following week.)

In addition to a video recording of the session, my slide deck, as well as a 10 page course handout that provides almost as much detail as the talk itself, are also available in the mighty AUGI Community. 

First it was "BIMwashing", now it is "TWINwashing".

Before we try to sell Digital Twin services to facility operators, let's discuss how owners are using your design data today. 

Understanding what an Integrated Workplace Management System, or Computerized Maintenance Management System, is will be vital to determining what your client actually needs from your construction documentation. 

Learning how few people will actually interact directly with your models can bring perspective of how facilities/operations curates technical documentation and makes updates throughout the lifecycle of their campus.

Who is the Owner

  • Who are the stakeholders?
  • How will they access your data?


  • What is an Integrated Workplace Management System?
  • How does my data get ingested & updated over the lifecycle?

Project Closeout

  • What handover mistakes are commonly seen from the AEC side?
  • What mistakes are commonly seen from the Owner’s side?

How does Digital Twin fit in?

  • What real world problem would a ‘Digital Twin’ solve?

In addition to giving definitions and background data, real world examples were also provided at each step, from my 20+ years of experience working in Facilities, networking with other Owners, and being a consultant who implements and supports facilities operations and management around the world.

Thank you to my team over at R.O.I. Consulting Group for highlighting my Digital Twin for FM session to our blog readers!

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